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Why “Vela?”

The name Vela Strategy (pronounced VEH-lah) was born from our desire to create an identity that represents our need to experience meaning through connections–in our work, in our relationships, in our lives.

Vela is a constellation in the southern sky. It’s Latin for the sails of a ship and was originally part of a much larger constellation, a ship, known as Argo Navis.

The work we do at Vela is about connections. Connecting people to purpose. Giving, volunteering, and engaging in community. It is through these connections that we become part of something bigger. Something that holds hope and promise, like when invisible lines are drawn between stars in a constellation.

If you’ve had the experience of being connected to purpose, you know it. Much like, when under the vastness of the night sky, a familiar constellation emerges as a story. An anchor. A guide as we navigate our sea of possibility.

We look forward to connecting.

-Katrina & Christa


*photo courtesy of

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